How You Can Get The Most Out Of Your Internship
Dan Schawbel is the leading personal branding expert for young professionals. Read total profile
People y'all know or accept never met nevertheless are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Research Team institute that 47% of people search for information about themselves online (Self-Googling), which was more than than double 5 years ago. It'due south a pretty safe bet that percentage has climbed to over fifty or 60% past this year.
Some people might can it ego-surfing, but information technology'due south actually a adept practice to see what results come up upward for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they desire to acquire more than about y'all. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes even a weblog comment) is stored in that location forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't take happened. Try doing it right at present and encounter what you go.
There is no hiding from Google!
Google keeps track of just about everything yous exercise on the internet. Information technology patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Bated from the content you create and distribute over the net, other people are talking about yous, which means that Google has a consummate flick (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to notice out everything well-nigh you lot when they grow older. "Mom, await what I only institute out about Dad in Google." Your personal brand can't hide from Google. In that location is 1 major exception to this though.
Common names
If your name is common, such as Mike Smith, then it will be very difficult to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you lot either become very famous or work extremely hard at building content each and every mean solar day for your entire life. At the age of sixty you might detect out that Google changed their algorithm and you'll lose all that hard work. The point being is that yous'll take to differentiate your name in guild to rank high. I typically recommend you apply your middle name or a nickname in this instance. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which ways traditional media sources (NY Times, ABC News) write articles nigh them. These sources rank extremely loftier in Google. We're talking Google PageRank's of 8 and higher! Your blog posts most these celebrities will never terminate up on the meridian 20 results for their name unless you are Perez Hilton. If your proper noun is the same as a celebrities, you are in big trouble. Endeavour searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take whatever friends with these names, but even with C-level celebrities, yous don't stand a chance. If you lot are stuck with a celebrity name, I advise that you build your brand around an area of your expertise or interest and connect it to your make name.
Unique names
While growing up, you might have been made fun of people of your unique proper name because it was "different." Although yous were ostracized and made fun of, right at present you go to laugh at everyone else! With a distinct name, you are able to easily dispense the results for your proper noun on search engines. When you get to your high school reunion and run into your friends, you'll get the last express mirth because yous can be visible and control perceptions, while they just cannot. When you Google your proper noun, whether you have results that reflect your make, you'll encounter how hard it volition be to rank high for it or not. Depending on the competition, it may take you lot a few days or a few months. Over fourth dimension, if you work very hard, you'll ain the top ten results for your name.
In my side by side post, I'll talk about what you can exercise to gain control over your Google results and let your personal brand smoothen through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-you-can-get-the-most-out-your-internship.html
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